Alexa Rae founded Artistry By Alexa in 2008 - an on-location bridal beauty service dedicated to providing a flawless experience for her clients. After invaluable experience working as a makeup artist for Christian Dior and Estée Lauder, Alexa wanted to be able to provide her talents on-location to her clients.
Alexa operates her business on the principles of a strong dedication to her clients and leadership to her talented team, purposely hand selecting a group of artists with specialized artistic and business talents that meet or exceed her own. The Artistry By Alexa team have become well known for their ability to create a flawless application of products that looks natural while playing up their clients favourite features.
As a self-taught makeup artist, Alexa prides herself on being able to look outside of the box and defy any traditional "rules" cultivated around makeup.
“Makeup doesn't need to be intimidating. The execution of a successful makeup look has everything to do with proper product selection and application technique. We believe in working within each clients individual comfort zone to create a look that they love, and that we can be proud of.”
The most endearing compliment Artistry By Alexa receive's from their clients is how comfortable they feel in their own skin. "The most important aspect of any of our applications is having our clients feel beautiful and I have devoted myself to developing a team of artists with that as their sole mission statement. We feel proud to be a part of some of the most special moments in your life and thank-you sincerely for those opportunities.”
After joining the team in 2012, Laura has become one of the most loved Artistry By Alexa airbrush artists. Known for her positivity and upbeat personality, Laura is often praised for the wonderful energy she brings to every wedding she is a part of.
Laura developed her technical skills as a makeup artist for MAC cosmetics from 2007 to 2012. With a distinct eye for identifying the perfect products and techniques to compliment her clients natural features, Laura creates flawless and stunning looks that enhance and inspire. Her skills are perfectly paired with her friendly and playful personality, making her clients feel comfortable and at ease in her hands.
“My love of makeup artistry is two-fold. I get to express my creative and artistic nature, while connecting with clients, hearing their love stories, and spending such a wonderful day in their lives with them”.
With a mutual desire to create beautiful experiences for their clients and a makeup style that mirrors each other, Laura and Alexa have developed a fun and exciting artistic partnership they are excited to share with their clients.
Amy dabbled in recreational makeup artistry for many years, until she finally decided to make a career of it and started working at MAC Cosmetics. There she added professional level training to her natural knack for the trade. Her approachable, playful attitude made working with MAC a great start, however, she quickly realized that she wanted to offer more than just on-counter services. She found herself searching for opportunities to spend more time with each individual, where she could really focus on bringing faces to life. In the spring of 2013 Amy joined forces with the Artistry By Alexa team. Amy's strong focus in creating a positive customer experience coupled with her vast experience as a business owner made her the perfect fit for the artist team.
As an experienced professional graphic designer, Amy brings a strong awareness and understanding of light and colour to the team at Artistry by Alexa. Having developed a strong eye for detail, creating flawless makeup looks comes naturally to her, and when it comes to bridal makeup, that attention to perfection is invaluable. Amy views each appointment as an exciting challenge to meet the unique needs of her clients - we hope you will be one of them!
One of the newest additions to the Artistry By Alexa team, the lovely Lauren Knight has been working in the makeup industry for nearly 10 years. After graduating from the Makeup Artistry Program at Blanche MacDonald School in 2007, Lauren immediately began her career in makeup artistry at MAC Cosmetics as they were opening their first store location on Vancouver Island. For two years, Lauren was immersed in the world of makeup, receiving furthered education from MAC cosmetics and having the opportunity to express her artistic style and talent on a wide range of ethnicities, eye shapes, skin tones and personalities.
Since her departure from MAC in 2009, Lauren has been enjoying the bridal side of the makeup industry - freelancing for a highly regarded on location bridal makeup company on Vancouver Island. In 2014, Lauren also welcomed the newest addition to her family, her first child Cohen. In 2016, the Artistry By Alexa team was delighted to welcome Lauren on board as a team member. We are excited to have this hard working, fun and talented super mom on board.
KIRSTEN SORENSEN MCLEOD
One of Artistry By Alexa's most experienced artists, the lovely Kirsten joined the Artistry By Alexa team in 2016. Kirsten became fascinated with makeup at a young age after discovering her older sisters' cosmetic collection. Long before the world of youtube tutorials, Kirsten honed her self taught skill set by utilizing magazines and beauty books. In 2005 Kirsten began a 10 year career at MAC cosmetics. Her roles within the cosmetic giant were vast - from an artistic role, product specialist, event coordinator, 3rd key, assistant manager and eventually to acting retail manager. During her years with MAC, Kirsten excelled at training new artists and helping them to develop their skills.
With a strong skill set in most every area of the makeup world, Kirsten's favorite aspect of makeup is teaching. Taking the fear and mystery out of makeup, she strives to simplify her clients beauty routines to fit their individual lifestyles. During her time representing MAC cosmetics, Kirsten taught several seminars for the brand - including topics such as Ageless Beauty, Technique Seminars, Stage Makeup, Seasonal Trends, Prom and Bridal, etc. Kirsten's main philosophy around makeup is simple: "Makeup should be fun and it's fashion. It doesn't need to be this every day uniform that defines you, rather an accessory to help you express yourself in whatever way you feel like - whether it's a bold, colourful lip or a soft, smoky eye".
Kirsten's impressive credentials and commitment to her clients make her a fabulous addition to the Artistry By Alexa team.
HAIR STYLING TEAM
Recently, our hair partners, owner Christina from Salon C, has closed down her salon in search of new adventures. Artistry By Alexa is currently in the process of absorbing their hair styling team into our business. We will be providing hair services directly through Artistry By Alexa for the 2017 bridal season. This is an exciting next step for our team, as we are able to now provide a service in house that we previously outsourced. Bio's for hair stylists Trevor, Lillian, Arlana, Sofia and Jenna are coming soon! Please inquire with us for further information at this time.